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Ainsdale Shop 01704 574069
The current business was started in Ainsdale in 1974.
Peter (Tony's Dad) Tony and Diane started the business
at 32 Station Road.
The shop flourished and some time during the
second year of business we moved premises to
our current position at 581 Liverpool Road.
The Ainsdale shop has been extensively
modernised and extended; it now
provides the base for much of our
contract and wholesale business.
Not long after moving in to the new
premises Steve Ashton (who had just left school)
joined Tony - That was 1977!

Steve quickly learned the trade and became shop Manager a few years later. Steve has a very easy going style of management, his team have been with him for years and so have many of his customers.
Steve is now Managing Director of the Ainsdale shop. He is a cricket fan supporting Lancashire CC, unfortunately his football team is Tottenham Hotspurs.
He has lived in Ainsdale all his life and went to school at Birkdale Secondary Modern.
One of the shop's most popular new products is the Spicy Meatloaf. It is a very tasty product, great served hot or cold.
The meat is cooked and therefore only requires warming before serving. Sausages, burgers kebabs and chicken snitzels are freshly made on the premises. There is an extensive range of cooked meats the most popular being the traditional boiled ham. Stir-fry dishes and the unique Cock-a-leekie stuffed chicken breast also features in a bright window display.

The Ainsdale shop window has an array of spectacular colours that are created by the ready made meals from around the world. These meals are created on a daily basis by the experienced butchers that work within Broughs Ainsdale. Created for your convenience these meals are sort after, as simply oven bake or stir fry is all that is necessary. Come and try these five star meals and be prepared for a taste sensation which you will never forget.
Below is the Ainsdale team;
John Reid; John is the assistant manager at the Ainsdale shop and adds great character to what is a successful team. If you visit the shop over Christmas you are guaranteed to spot John as he is the lonely sole in the Everton hat, as well as hear him with his cheery whistling which goes along with it.
Nick James; Nick is the latest employee to join the Ainsdale team. Nick has been a butcher from the age of 16 and comes from a successful family run butchers business. Nick has joined Broughs as the catering team leader. Blink and you will miss Nick as he works at such a pace.
Steve O'Hare joined the team in 2004, he is a time served butcher having worked in traditional butchers shops and supermarkets. He is a keen cyclist often commuting from home to work - a round trip of some 40 miles!
Opening Times for Ainsdale are;
Monday 8:00 - 17:30
Tuesday 8:00 - 17:30
Wednesday 8:00 - 17:30
Thursday 8:00 - 17:30
Friday 8:00 - 18.30
Saturday 8:00 - 17:30
Address; 581 Liverpool Road, Ainsdale, Southport, PR8 3LU


Tony Brough on the Roger Philips show for Radio Merseyside Wed 22nd February.
Watch our Pork cutting and sausage making demonstration here
Broughs of Birkdale scoop 6 Awards at the Butchers regional Roadshow event at Bolton
Ainsdale Shop opens until 6.30 on Friday
Broughs Delifonseca Lamb Event